View Post

The Psychology of Magic: Why Your Brain Loves to be Fooled

In Blog by Roberto Forzoni

There’s something irresistible about being fooled. When a magician makes your watch vanish, reads your thoughts, or predicts your choices, your brain lights up with a mix of surprise, wonder, and curiosity. But why do we love these moments so much? The answer lies in the psychology of magic. Your Brain Craves Patterns The human brain is a pattern-seeking machine. …

View Post

When Science meets the Impossible

In Blog by Roberto Forzoni

When Science Meets the Impossible at Google HQ with Dr Julie Smith Psychological magic meets groundbreaking mental health insights at a truly unforgettable book launch. This week, I’m beyond excited to perform at one of the most inspiring events of the year. It’s the official launch of Dr Julie Smith’s new book, Open When…. The event takes place at Google …